Kept
Golf Roseville
Parent · Square frame
Already exists, already in the family — golfer, flag, oak, hills, black keyline. It was only ever a 244px raster on a Facebook flier; this is it rebuilt as vector artwork, sharp at any size.
Concept · Close CurtainYou already have
You already have
a design system.
Three of your marks are the same idea drawn three times: a heavy black keyline frame, a flat landscape inside it, a black silhouette subject, wide-tracked caps. Golf Roseville, Woodcreek and Diamond Oaks all follow it. That is a system.
What is missing is small. The Clubhouse uses a navy script from a different visual world. The range invented a fifth look of its own. The Golf Roseville mark only exists as a low-resolution raster on a Facebook flier. And the same three colours have been redrawn three times, never quite the same twice.
So this proposes almost no new artwork. One new mark, the existing three redrawn properly, and a set of rules so a tee sign, a scorecard and a website finally match.
Today
Three marks agree. One does not.
Proposed
One family, four frames
The frame shape tells you where you are. Everything inside it stays the same: black keyline, flat landscape, silhouette subject, the colours already in use. Three of these four are already yours.
One practical problem
The parent mark cannot get small
A golfer, a flag, an oak, hills and two lines of type stop reading somewhere around 40mm. That is a bag tag, a cart sign, a favicon, an app icon — most of the places a parent mark actually has to work.
So: keep the full mark everywhere it fits, and add one simplified companion for everywhere it does not. Same frame, same colours, one subject instead of five.
Colour
The same three colours, drawn three times
Every one of your marks uses a sky blue, an olive green, black and white. None of them use the same values. Sampled pixel-for-pixel, the sky is #A4D7F4 on Woodcreek, #A1CEEE on Diamond Oaks and #8CC7E7 on Golf Roseville. The greens drift the same way. Locking one set is most of the work.
Sky, as drawn today
#A4D7F4Woodcreek#A1CEEEDiamond Oaks#8CC7E7Golf Roseville
Green, as drawn today
#BDC168Woodcreek#AEC582Diamond Oaks#A2A949Golf Roseville
Pick one of each and the three marks become a set instead of three near-misses.
Club Green
#14342APrimary. Signage, print, digital ground.
Oak Sky
#A3D3F1One value, replacing the three in use.
Fairway
#AEC582From the Diamond Oaks mark.
Wetland Olive
#BDC168From the Woodcreek mark.
Ivory
#F4F1E8Paper, scorecards, light ground.
Club Gold
#A2854AAccent only. Never a background.
Typography
A serif with some age to it
A public course that opened in 1963 should not be set in a startup typeface. Libre Baskerville carries the history; Source Sans keeps the tee sheet, the scorecard and the signage perfectly plain.
Display
Woodcreek Golf Club
Libre Baskerville · Regular & ItalicText
Par 72 · 6,518 yards · Slope 133
Source Sans · 300–700Labels
Tee times · Golf shop · Legends
Source Sans · 600 · 0.2em trackingIn use
Where it actually shows up
Full lockup where there is room. The mark alone below about 40mm — a bag tag, a cart sign, a favicon — where the subtitle would stop being legible.
ANNUAL PASS · 2026WOODCREEK · DIAMOND OAKS7
Gold319Blue300White267
PAR 4 · HCP 15
Rob Frederick, PGADirector of GolfWoodcreek Golf Club · Diamond Oaks Golf Courserob@golfroseville.com · 916 783 6081
SCORECARD5880 Woodcreek Oaks Blvd · Roseville, CA 95747 · (916) 771-GOLF
Why bother
It already looks like this in people's heads
Members do not think of Woodcreek and Diamond Oaks as two businesses. They buy one card and play both. The identity is the last thing that has not caught up.
None of this throws away what the courses own. The two marks that carry sixty years of Roseville golf stay exactly as they are — they just finally get a parent, a palette, a typeface and a set of rules, so a tee sign, a scorecard and a website all look like they came from the same place.
Concept work by Close Curtain. Unsolicited, and not affiliated with or endorsed by the City of Roseville. Existing Woodcreek and Diamond Oaks marks remain the property of the City.